Strategy That Gets Its Hands Dirty.
We cut through the noise with grounded solutions that move the needle. No theater, just systems that scale.
Whether you’re wrestling with internal inefficiencies, growth plateaus, or fractured partnerships, we don’t hand over reports. We embed, map, and build with you. You get systems that stick, not slides that gather dust.
Fractional & Project Leadership
What You Get:
Interim leadership in marketing, ops, or GTM roles for teams needing muscle but not headcount
Operations assessment + prioritized roadmap
Process design (cadence, meetings, OKR structure, RACI)
Pilot & hand-off of playbooks & dashboards
Coaching, adoption support, and transition plans
Timeline (Typical Engagements)
Sprint mode: 6-10 weeks for operational clean-up
Fractional extension: ongoing at 5-20 hours/week
Deliverables: weekly check-ins, dashboard, scorecard, playbook, transition doc
Partner & Channel Management
What You Get:
Partner profiling, watering hole analysis, & ideal partner segmentation
Co-sell, co-market campaign design
Onboarding & enablement flow
Incentive structure & revenue attribution model
Governance, reporting, and escalation paths
Optional add-ons for onsite representation and introductions
Timeline / Deliverables
Discovery + design: 4-8 weeks
Pilot: 1-2 campaigns (3-6 months)
Scale: roll out to more partners
Deliverables: enable decks, contract templates, data dashboards
Growth, Brand, & Product Marketing
What You Get:
Positioning & messaging framework
Content and narrative strategy (blog, emails, launches)
GTM / campaign planning & execution
Funnel metrics & attribution setup
UX tweaks, landing pages, A/B experiments
Optional add-ons for one-off collateral and enablement/decks
Timeline (Typical Engagements)
Brand sprint: 4-6 weeks
Campaign builds: 3-4 month cycles
Deliverables: brand guide, campaign brief, sales enablement pieces
What it’s like to work with the Shifted Digital team:
“I’ve always preached that running grocery stores should be easy and fun, but if it stops being easy and fun, you’re doing something wrong. Audrey knows exactly how to make it easy and fun. She and the people she’s surrounded herself with, have an amazing ability to turn really tough challenges into opportunities… Audrey positions you for wins, period.”
– Michael Johnson
“Audrey is a gem in the tech industry! It is uncommon to find an individual that understands at such a high level. She has been involved with all levels… while offering support, suggestions, and encouragement. Working with her has been fantastic!”
– Melissa McCormick, PHR
“No matter the situation, Audrey always remained calm and collected, ready to extend a helping hand armed with deep routed expertise… into industry insights, best practice, compliance, and opps management. No job is too big and too small for Audrey. She takes the time to get to know her clients, understands their top priorities, keeps the team on track, and delivers results. Thank you for making it so easy, Audrey! It was a true pleasure to partner with you.”
– Tessa Bergmans, MSHR, PHR, SHRM-CP
Scope & Priorities
One 60-minute working session. Clear goals and outcomes.
Build & Pilot
Design and deploy your first working prototype or campaign. Test early, learn fast, and prove what actually moves the needle.
Run & Refine
Execute at scale with continuous improvement. Simplify the process, sharpen performance, and keep momentum without the chaos.